These guitars would take the brand name of SLM’s Spanish guitar line - “Alvarez”, eventually being sold all over the world. The collaboration would be a massive success and the Alvarez-Yairi guitars are still handmade in the Yairi factory today, in the small town of Kani, Japan. Gene and the Yairi factory began to design and develop a range of steel string guitars that would continue the hand-made high-quality feel that both entities appreciated. Louis Music in the late 60’s, the company began working with Master Luthier, Kazuo Yairi who was famed for producing handmade concert classical guitars that were renowned for their quality and playability. However, the story of Alvarez guitars as we know it begins in 1965. Fast forward to the 1990s and SLM is now a major music distributor of musical instruments run by Bernard’s son, Gene Kornblum. Founded in 1922 by Bernard Kornblum, the company originally started out importing European violins to distribute across America, something which the brand is still very much involved in. Band & Orchestra Supplies which to this day is still one of the largest general distributors of musical instruments and accessories in North America. ![]() The story of Alvarez guitars starts with St.
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